Vogue: History in the сovers

(1892)

(1909)

(1914)

(1952)

THE COVERS OF THE ICONIC VOGUE MAGAZINE, AND WHAT THEY TELL US

in the covers

History

THE COVERS OF THE ICONIC VOGUE MAGAZINE, AND WHAT THEY TELL US.

History
in the covers

Society

life, fashion

And

lifestyle

(1) About

Vogue is one of the most influential publications in the fashion world. In addition to fashion, the magazine covers many other topics: beauty, culture, health, art and the catwalk.

The changing fashion eras, leading trends in painting, graphics and photography are clearly reflected in the face of each issue — its cover.

Arthur

(2) History

Turnure

A businessman and founder of a gentlemen’s club has decided to create a weekly magazine about the lives of New York’s elite.

America of the 19th century, rich, looking like a big money bag in the hands of the elite of society, wants everyone to talk and read about its splendor and wealth. The need of the cream of society to cover luxurious life prompted Arthur Turnure to create a new magazine.

This is how Vogue was born — a society newspaper for ladies and gentlemen. "A worthy, authentic magazine about social life, fashion and the ceremonial side of society."

1892

1893

1894

1895

1896

1897

1898

1899

1900

1901

1902

1903

1904

1905

1906

1908

The illustrated covers of the magazine were mostly in black and white for 18 years. The illustrations depicted women and men engaged in various activities, such as golfing, reading, and so on.

On December 17, 1892, the first issue of Vogue was printed — the cover featured a debutante in an evening dress.

Special issues

CondE

Nast

In 1909, the magazine got a new publisher, Conde Nast, and it was he who formulated the concept of Vogue for the next decades.

The magazine was supposed to become a kind of authoritative arbiter of style and fashion for successful and energetic people. The emphasis on fashion in the magazine was increased, and the number of pages was also increased.

Publication volumes began to grow, profits from magazine sales increased sharply, as did the popularity of the publication itself.

1909

1910

1911

1912

1913

Vogue began publishing with color covers and plant-based ornamentation instead of the traditional black and white covers.

The illustrations depicted women in fashionable outfits, sometimes together with men or children in the interior, on the background of the landscape while walking, resting, shopping, preparing for a holiday.

The Vogue emblem, familiar to the modern reader, was stylistically defined.

Specialized issues were published — fashion, wedding, Christmas and dedicated to children’s fashion.

1920

Edna

Woolman

Edna transformed a modest weekly fashion newspaper into the world-famous glossy publication it is today. In the constant battle between commerce and style, Vogue preferred the latter. At the same time, photography became the main focus of the fashion magazine.

Editor-in-Chief of VOGUE, she ran the magazine from 1914 to 1952.

Chase

In 1920, the terrible Spanish flu pandemic subsided, but many people still preferred to stay home. Like the beautiful lady on the cover of Vogue.

A special laconic cover related to the main theme of the issue — how to follow fashion on a limited income.

The cover featured an illustration of a woman’s hand for the first time—and such images became a popular theme in the future.

By the 1930s, the influence of Art Nouveau began to wane, and Vogue gradually began to increase the proportion of realistic illustrations.

1930

1940

Famous actress Miriam Hopkins on the 1935 cover.

In the 40s, photography on Vogue covers began to replace illustration. Even the title of the magazine was made up of the photographs.

Vogue did not put military themes on its covers. Only in 1945 did the March cover feature the red cross, in keeping with the content of the issue.

Salvador Dalí painted the cover illustration for the December 1946 issue.

The issue dated July 1, 1932 was first issued with a photograph on the cover.

Drag the magazines

The stylish cover of the January 1950 issue of Vogue marked the beginning of a new stage in the life of the fashion publication. The photographs were now placed predominantly on a simple white background, reflecting the desire for laconicism and pop art.

1950

Jessica

Daves

Jessica Davis was editor-in-chief from 1952 to 1962. The classic Vogue is printed with it.

According to Davis, Vogue was supposed to instill a sense of taste in its readers; she edited Vogue as "a vehicle to educate public taste". In the same period, the written content changed considerably, taking on serious artistic motives.

The Vogue logo was standardized. Now it is printed in the same font in all issues of the magazine.

By the end of the 50s, Vogue covers became more and more reminiscent of modern ones.

Sophia Loren, recognizable only by her lips and eyes, becomes one of the first celebrities to grace the cover.

1960

Diana

Vreeland

After her arrival, the magazine changes dramatically, from the cover to its ideology.

A new era of covers began, featuring famous models and completely replacing illustrations with photographs.

Vreeland's emergence led the magazine to be upbeat and sexually liberated, with sophistication remaining.

Many famous photographers collaborate with Vogue — Irving Penn, Guy Bourdin, Richard Avedon, Helmut Newton.

Vogue began to attract a younger audience, and the names and faces of models such as Twiggy and Jean Shrimpton graced the publication.

1970

1980

Grace

Mirabella

The period from 1971 to 1988, when she was editor-in-chief, is called "beige" - after the color of her office (repainted as soon as Diana Vreeland stepped into the newsroom).

The magazine stopped depicting a fairy-tale world of elegant pictures, and more lively shooting appeared under her. Grace paid more attention to the life of a simple American woman than to fashion trends.

Vogue of the 70s and 80s reveals new supermodels, whose popularity continues into the 21st century: Janice Dickinson, Jerry Hall, Christy Turlington, Cindy Crawford, Naomi Campbell, Tatyana Patitz.

In 1985, the issue was opened by Uma Thurman.

Anna

Wintour

She has been the editor-in-chief of Vogue from 1988 to the present. Since the beginning, she has worked to maintain Vogue’s reputation as the number one fashion magazine in the world.

Wintour tried to expand the magazine’s audience as much as possible, emphasizing that high fashion is accessible to everyone, and not just a select few.

1990

On the cover of the first issue of the magazine, published under her leadership, there was a full-length photograph of a model wearing faded jeans and a Christian Lacroix jacket embroidered with precious stones.